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while its weekday morning edutainment programs are targeted at younger children ages 2–8. The channel's programming consists of original first-run television series, along with occasional broadcasts of theatrically-released and original made-for-cable-movies and select other third-party programming. Its programming runs from Sunday-Wednesdays from 7:00 a.m. to 8:00 p.m., Thursdays and Fridays from 7:00 a.m. to 9:00 p.m. and Saturdays from 7:00 a.m. to 10:00 p.m. (Eastern and Pacific Time).

Since July 1985, it has shared its channel space with Nick at Nite, a nighttime service that airs during the interim hours, and is treated as a separate channel from Nickelodeon by Nielsen for ratings purposes; it features reruns of older primetime sitcoms, along with some original series and feature films. Both services are sometimes collectively referred to as "Nickelodeon/Nick at Nite", due to their common association as two individual channels sharing a single channel space.

As of August 2013, Nickelodeon/Nick at Nite is available to approximately 98,799,000 pay television households (86.51% of households with at least one television set) in the United States.